Nice post!I will build on it by adding thatMy definition of Brand is a perception built via = Promise X Experience X Word of Mouth Competitive edge via “Promise” (read Product as per your blog) is diminishing especially due to China and ease in sourcing 3rd party manufacturing. So companies are getting aggressive towards the <a href="http://eoyymff.com">â€npeEerieœcx”</a> bit by differentiating / branding via 5 senses (See, touch, taste, smell and hear (social media)).